What is digital transformation? Learning the basics

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what-is-digital-transformation-1024x512 What is digital transformation? Learning the basics

Digital transformation is vital for all businesses. This message is coming very loud and clear from every conference keynote, panel discussion, article, blog, or study related to how businesses can remain competitive and relevant as the world is becoming digital.

What’s not clear to many business leaders is what digital transformation means. Is it just a catchy way to say moving to the cloud? What are the specific steps we need to take? Do we need to design new jobs to help us with digital transformation, or engage a vendor? What parts of our business strategy need to change? Do we need to change only the technology? What about the business processes?

And even it’s for me, and I thought to go to basics…. let’s start with a definition keeping in mind. If we don’t know what we are trying to achieve, then how do we know how to get there? I will quote the famous Greek philosopher Yogi Berra: 

“If you don’t know where you are going, you’ll end up someplace else.”

Today’s only objective is to digest what is digital transformation

What is digital transformation?

“Digital Business Transformation is Organizational Change through the use of Digital Technologies and Business Models to Improve Performance” defined by The Global Center for Digital Business Transformation.

As per Gartner, Digital business transformation is the process of exploiting digital technologies and supporting capabilities to create a robust new digital business model.

The final conclusion on the definition: “Digital transformation is the process of using digital technologies to create new, or modify existing, business processes, culture, and customer experiences to meet changing business and market requirements. This re-imagining of business in the digital age is digital transformation.”

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