In today’s digital age, every swipe, click, and search is monitored, analyzed, and even predicted by Artificial Intelligence (AI), although we are all going through the Generative AI era; in other words, the ChatGPT era. However, AI has been here for a long time, and one example is being used at the core for marketing products, including in social media channels. As the algorithms get more innovative, the digital footprints we leave are no longer mere footprints; they are profound insights into our psyche, preferences, and behaviors. All these footprints are being used and exploited to push us the products through ads that even we don’t need to buy or don’t have requirements at all.
Authenticity in marketing is becoming more crucial and at the heart of marketing tactics instead of just pushing the products through AI.
A few months ago, I received an email advertisement for a product I casually mentioned in a conversation. It wasn’t a typed search or a clicked ad – it was just a conversation. Intrigued, I bought the product. But the more I thought about it and conversed with my wife, the more I realized that, although AI had successfully identified a potential need, it didn’t understand me. There was a connection, but it lacked depth and authenticity.
Our interactions with AI-driven marketing can sometimes be conversations with someone who pretends to listen, only catching keywords and responding with automated efficiency. And while efficiency is commendable, genuine connections are formed through authenticity. This is where authentic marketing steps in. It’s not about tricking the consumer or just meeting a sales quota; it’s about resonating with them on a deeper, more meaningful level. It is everywhere and in every field, from selling software to selling a property to an online e-commerce store selling cosmetics.
Today’s guest speaker, the CEO of Strategic eMarketing, will share tips to build brand authenticity in the age of AI and actionable tips to develop your brand even if you are working in an organization.
Episode # 119
Today’s Guest:
Emanuel Rose, CEO, Strategic eMarketing
- Website: EmanuelRose
- Linkedin: b2b-leadgeneration
- Twitter: EmanuelRose
What to Expect in Today’s Discussion:
- Building Brand Authenticity in the AI Age: Understand the balance between AI insights and authentic marketing connections.
- Developing a Personal Brand: Whether in an organizational role or self-employed, get actionable insights into cultivating a brand that resonates.
- Authentic Marketing for Generation Z: Delve into tailored strategies to reach the tech-savvy, discerning Gen Z audience.
- The Convergence of Personal and Professional Branding: Explore the blurred lines in the digital age, with CEOs and corporate leaders turning their social profiles into PR powerhouses.
- The Power of a Vibrant Social Profile for Professionals: Recognize the undeniable advantages of a robust online identity for full-time professionals.
Written books:
- Authentic Marketing in the Age of AI
- Authenticity-Marketing to Generation Z
- The Social Media Edge: How the Authentic Social CEO and Employee Advocacy Can Win in the Business World
- Raise More Reach More: Transformative Strategies in Fundraising and Marketing Your Organization